
In a move set to reshape urban water and sanitation services, WSUP Ghana has launched its bold business plan for 2025-2030, focusing on scaling climate-resilient and inclusive solutions for Ghana’s rapidly growing cities.
The plan, WSUP Ghana Business Plan 2025-2030, launched at a multi-stakeholder event in Accra, signals a strategic shift towards strengthening entire systems rather than implementing standalone projects. It brings together government bodies, utilities, development partners, and the private sector to address one of urban Africa’s most persistent challenges: providing sustainable WASH (Water, Sanitation, and Hygiene) services for all, including the poorest residents.

“This business plan is not just a roadmap, it’s a bold commitment to scale what works, innovate where needed, and partner deeply to transform urban WASH in Ghana,” said Frank Kettey, Country Manager for WSUP Ghana.
The strategy is built on five core pillars designed to create lasting change:
- Strengthening sanitation value chains for inclusive services at scale.
- Enhancing utility capacity for customer-centric and inclusive water services.
- Improving WASH in schools for better health and learning outcomes.
- Driving equitable services through innovative financing mechanisms.
- Building urban resilience through improved resource utilisation and waste management.
A key focus of the new strategy is leveraging technology for sustainability. WSUP Ghana is already deploying digital tools to monitor WASH infrastructure in schools and manage public water assets in partnership with the Ghana Education Service and municipalities.
“These digital solutions enable real-time data collection, which is revolutionising how we maintain infrastructure and plan investments,” Mr. Kettey explained. “It ensures that the facilities we build are functional for the long term.”

The new plan builds on a strong foundation of past success. Since 2010, WSUP Ghana has reached over 14 million urban residents with improved WASH services. Its partnership with Ghana Water Limited led to the establishment of a dedicated Low-Income Customer Support Department, a model now seen as a blueprint for making utilities more commercially viable while serving marginalised communities.
The launch event featured representatives from the Ministry of Local Government, WHO, UNICEF, Ghana Water Limited, and community leaders, underscoring the collaborative approach WSUP champions.
As Ghana continues to urbanise, the success of this ambitious plan could offer a replicable model for other East African nations grappling with similar urban service delivery challenges. WSUP Ghana has extended an invitation to all stakeholders to join in this collaborative effort to ensure a future where every urban resident has access to safe, affordable, and dignified WASH services.