Triggers for growing a sanitation business aimed at low-income customers

Themes: Container-based sanitation Faecal sludge management Finance Innovation Market development Public finance Regulation Sanitation Utilities
Countries: Bangladesh Ghana Kenya Zambia

This Topic Brief presents WSUP’s experience supporting sanitation businesses oriented towards low-income customers in five cities. Each case study highlights changes to the business model or enabling environment with the potential to trigger business growth.

In WSUP’s experience, the success of sanitation businesses depends on factors internal to the business as well as those external, and out of the control of, the business. We have seen that where businesses and development actors are able to identify and push these trigger points, rapid progress can be made in business growth.